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The long-term outcome is yet to be seen and there is a lot of speculation about how tariffs will affect sales, but have you focused on how they will impact service? After 30 years of training serviceadvisors , I have observed three crises that affected sales: 9/11, the crash of 2008 and COVID.
Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 serviceadvisors.
Let’s look at the impact serviceadvisors and BDC reps have on your store. By contrast, your serviceadvisors can see 30 or more, and one BDC rep can speak with many more! This makes your serviceadvisors and BDC team the most important customer relations representatives in your dealership.
. • CRISP Phone Training for Service Departments: Enroll serviceadvisors in an ongoing certification program designed to enhance their skills in handling service opportunity calls, declined services and overcoming customer objections.
Each technician provided a unique inspection report for a usedcar with worn components, resulting in a staggering lack of uniformity among the reports. This exercise exposed a critical issue inhibiting gross profit growth in our parts and service departments — technicians were not consistently aligning the advisor for success.
So, as a GM, it’s very important to me that my service manager knows that he is just as important as the person who manages my new and my usedcar inventory. We had an opening for an express serviceadvisor, and almost all the applicants for that position were men.
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