AutoShopOwner

JUNE 3, 2023

According to an article in Body Shop Business, non luxury brand vehicle repair costs are 27% higher than gas-powered counterparts. And, Mid-size luxury brand repairs are 53% higher than non-EVs. This indicates that technology, information, and electronics will continue to drive opportunity for the collision/body shop businesses.

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Electric Vehicles Vehicle Electricity Electronics 100

FastTrak Auto Shop Management Systems

JUNE 3, 2023

Email campaigns are an integral part of automotive repair shop marketing. Sending messages to prospective customers can increase customer acquisition rates. Marketing by email to existing customers can increase frequency of customer visits thus accelerating sales growth. And inbound marketing can build relationships and result in business growth. Following are points to consider on email marketing campaigns for automotive repair shops: Email Campaigns for Prospective Customers – Sending messages

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FastTrak Auto Shop Management Systems

JUNE 3, 2023

The foundation of automotive repair shop marketing is the shop website. The website should be thought of as a store front in that it’s the source of potential customers’ first impression. Thus, it should be positive, friendly, inviting and helpful. Further, it should be easily found. The following components should be considered in formulation of an effective website: Mobile Compatibility – A website must be compatible with mobile devices.

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FastTrak Auto Shop Management Systems

JUNE 3, 2023

Effective marketing is a critical factor automotive repair shop management. It’s important to focus on the basics and start with a firm foundation. The shop website should be at the center of marketing efforts. Other marketing venues such as email campaigns, social media and customer reviews are integrated in some wag with the website. Following are points on automotive repair shop marketing: Website – The foundation of automotive repair shop marketing is the shop website.

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