Thu.Dec 28, 2023

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Maximizing Google Ads: Understanding and Achieving Ideal ROAS for Auto Repair Shops

Business Actualization

In the competitive auto repair world, leveraging Google Ads is necessary for driving business and staying ahead. A crucial metric in this digital advertising realm is Return on Ad Spend (ROAS). Understanding and optimizing ROAS can be the difference between a thriving auto repair business and one that's just surviving. What is ROAS? ROAS , short for Return on Ad Spend , is a metric used to measure the effectiveness of advertising campaigns.

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Why Auto Mechanic Training Is a Great Option for International Students in 2024

Automotive Training Centre

Transport is an essential human need, so vehicle purchases remain constant even as car prices soar. On a global scale, the automotive industry is one of the most critical sectors of a country’s economy. As one of the world’s most dynamic and diverse industries, the automotive industry offers excellent opportunities to industry professionals, presenting exciting career options for international students seeking profitable careers to explore in the new year.

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The Thrilling Fusion of Casino Excitement and High-Speed Car Games

Auto Service World

Innovation and excitement are always coming together in the entertainment world, and now there’s a thrilling convergence that has fans all over the world spellbound. This exciting mix combines the glitz and glamour of casinos with the high-octane thrills of … The post The Thrilling Fusion of Casino Excitement and High-Speed Car Games appeared first on Auto Service World.

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Are Your Customers More Sensitive to Labor or Part Prices?

AutoShopOwner

I think the past few years have told us that consumers, in general, want their cars repaired and serviced with a high degree of quality, a fair price, and a good experience. Let's face it, labor rates have gone up a lot for many shops around the country, but with little pushback from loyal customers. But, is this a complete picture? I am not sure, while labor is more accepted in the mind of the consumer, aren't part prices still an issue since it's easily researched, such as on Google, Amazon, R

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Kia America Delivers 2024 New Year’s Numerals to Times Square

Brake & Front End

The countdown to 2024 officially began in New York City’s famed Times Square when the “2024” numerals that will light up the sky when the renowned crystal Ball drops and the clock strikes midnight on New Year’s Eve recently arrived. The “2024” numerals were towed into Times Square by an all-new all-electric 2024 Kia EV9 three-row SUV after completing a coast-to-coast trip that started in Los Angeles in late November.

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On The Tool Truck – How A Hub Striker Works

Tomorrow's Technician

Sealed wheel bearings have been around for a long time and having been in the industry for more than three decades now, my teeth were cut on the pressed-in style. When they were bad, you removed the steering knuckle, carried it over to the press and installed the new bearing, hopefully, but not always, with ease. The correct press tools were critical, and there were some on-car tool kits that worked pretty well too.

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Is Business Cooling Off, or returning to Normal?

AutoShopOwner

Many shop owners are saying that the great business increase we experienced in the past few years is fading. I don't think so. Are things stabilizing? Probably. But we are in very good times, with great opportunity. Many shops finally raised their labor and prices that can earn them a decent profit, the average age of a car is around 12 to 13 years old and still rising.

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Merry Christmas, Happy Holidays, Happy New Year!

AutoShopOwner

I want to wish all our members the very best during the holiday season, and the very best in the New Year! What you do every day is essential to the lifeblood of our country. You keep America moving, and you should be proud!

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Two U.S. senators call for Tesla recalls after Reuters investigation

Autoblog: Maintainence

Filed under: Government/Legal , Tesla , Insurance , Maintenance , Ownership , Safety , Electric Continue reading Two U.S. senators call for Tesla recalls after Reuters investigation Two U.S. senators call for Tesla recalls after Reuters investigation originally appeared on Autoblog on Thu, 28 Dec 2023 09:45:00 EST. Please see our terms for use of feeds.

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Are Your Customers More Sensitve to Labor or Part Prices?

AutoShopOwner

I think the past few years have told us that consumers, in general, want their cars repaired and serviced with a high degree of quality, a fair price, and a good experience. Let's face it, labor rates have gone up a lot for many shops around the country, but with little pushback from loyal customers. But, is this a complete picture? I am not sure, while labor is more accepted in the mind of the consumer, aren't part prices still an issue since it's easily researched, such as on Google, Amazon, R

Car 130
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Restored 1970 Ford Mustang Mach 1 With 428 Cobra Jet Flexes Rare Combo, Shaker Hood

autoevolution

The Mach 1 debuted in 1969, immediately impacting Ford's lineup. The new nameplate turned the Mustang GT into a redundant offering, causing its sales to drop to just 5,400 units. The Mach 1 was the new cool kid on the block, with over 72,000 units sold in its first year on the market. Ford slightly refined the Mach 1 for the 1970 model year, with the engine lineup migr. ( continue reading.

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Do Technicians give you pushback on performing the Multipoint Inspection?

AutoShopOwner

I recently spoke to a shop owner who told me his techs give him pushback on performing the multipoint inspection (MPI). After a few questions, I think I revealed the REAL problem. His techs are paid Flat-Rate, and not being compensated to do the MPI. When on flat rate, every minute means earned pay. However, is it a flat rate issue or a culture and leadership problem?

IT 130
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Haltija Tiny Home Integrates High-End Finishes and Features in an Efficient Compact Space

autoevolution

Original, innovative, and versatile, tiny houses have proved time and again that downsizing doesn't have to mean compromising the comforts and functionalities of a full-size home. With quality materials, high-end finishes, an eye for detail, and excellent craftsmanship, builders have managed to take tiny homes to the next level. There are plenty of beautiful and luxurious designs out there, but few manage to offer a balanced mix of. ( continue reading.

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Effective Automotive Service Marketing Tactics

AutoVitals

In the highly competitive automotive aftermarket industry, you need more than exceptional mechanical skills to stay ahead of the competition. In addition to excellent repair work and customer service, you must understand and master the art of marketing. However, most independent auto repair shops do not have a dedicated marketing specialist. Additionally, many shop owners find it challenging to find the time for marketing between wrenching, managing shop operations, balancing business expenses,

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Xiaomi Drops the SU7 Bomb, Targets 500 Miles of Range and Plaid-Level Performance

autoevolution

Few took Xiaomi seriously when it announced its ambitions to become a global carmaker. The Xiaomi SU7 electric sedan is a Tesla Model S rival with class-leading features that will give headaches to other EV makers in China and, quite possibly, abroad. With modern electric vehicles being essentially computers on wheels, it was only a matter of time until an IT company built a compelling EV.

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Zinc Additives In Engine Oil, Do We Need Them Anymore

Danny’s Engineportal

Zinc additives in engine oils, have been recommended by most engine manufacturers for years. So, why do we have lower zinc and phosphorus levels, in modern engine oils. Consequently, the American Petroleum Institute (API), has [.

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1970 Ford Mustang SportsRoof Flashes Delightful V8 Mods, Looks Better Than Bumblebee

autoevolution

While it’s true that not all first-generation Mustangs are created equal, you can still end up with something extremely cool by means of restomodding regardless of the original specification. Sure, most of us would still rather have a Boss or a Mach 1, but there’s certainly nothing wrong with a fully refurbished and modified late first-gen Mustang SportsRoof.

IT 105
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Autoflow’s Rewards and Referrals Feature Equips Auto Repair Shops to Easily Recognize and Reward Customer Loyalty

Autoflow

Dallas, TX – Autoflow’s Rewards and Referrals innovative program is built to recognize customer loyalty and give meaningful rewards for referrals. The feature enables shops to determine the actual monetary value of their customers along with identifying top customers. Founder of Autoflow and co-owner of multi-shop operation Golden Rule Auto Care, Chris Cloutier, explains what inspired his approach in designing the feature.

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The Roadrunner Drone Interceptor Can Come Back Home If It Doesn't Like the Target

autoevolution

The war in Ukraine is the first since the end of WWII to be fought between two relatively advanced, near-peer adversaries. Because of that, and all the modern military equipment they use for daily operations, their struggle will probably forever change the face of warfare. One thing that immediately became obvious during this conflict is that drones have completely changed the way war is being fought.

IT 105
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Is Stock Clerk A Good Career? A Comprehensive Guide For Students In Service Advisor Training

CATI

Choosing the right automotive career requires careful consideration. Several excellent entry-level positions exist for students completing service advisor training to explore. This comprehensive blog delves into Stock Clerks, exploring this field’s potential, benefits, and possible challenges. Is being a Stock Clerk a good career choice? Let’s discover the answer together!

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2026 Mercedes-Benz C-Class EV Speculatively Rendered, Will Compete Against BMW i3 Sedan

autoevolution

In the coming years, German automaker Mercedes-Benz AG will unleash three passenger vehicle platforms and one for vans. The MB.EA is meant for medium and larger passenger vehicles, and this platform is believed to underpin the C-Class EV. Spied for the first time ever at the beginning of December 2023, the all-electric sedan features a sleek roofline akin to the compact ( continue reading.

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Max Verstappen Too Young To Rent AMG GT Sports Car On Vacation, Settles For BMW 5 Series

Jalopnik

It turns out that being a three-time Formula 1 world champion doesn’t get you a leg up at the rental car counter, as Max Verstappen recently learned when on vacation in Portugal. As reported by The Sun , Verstappen’s family and friends arrived in Algarve on three different private jets , having booked 20 rental cars… Read more.

Car 69
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Royal Enfield INT650 Desert Runner Looks Elegant, Tough, and Old-School All at Once

autoevolution

Royal Enfield is known to be very supportive of custom motorcycle culture, so direct collaborations between the marque and top builders are commonplace. We’ve explored such ventures here on autoevolution many times before, and they always turn out to be extraordinary in one or more ways. The Desert Runner – a scrambled Interceptor 650 built by Revival Cycles in 2019 – is an excellent case in point.

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Daihatsu Admits It Forged Crash Test Results For 30 Years, Halts Production In Japan

Jalopnik

Last week we reported on Daihatsu halting sales and shipments of all of its cars amid a probe into the Toyota subsidiary rigging safety tests of 64 different models, and now the situation has gotten even worse. On Wednesday, CNN reported that Daihatsu has now stopped production at all four of its Japanese factories,… Read more.

IT 69
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1966 Ford Galaxie 500 7-Litre: One of the Muscle Car Era's Most Underrated Sleepers

autoevolution

Apart from the flashy, high-powered intermediates, pony cars, and compacts, the golden age of muscle cars also gave us some impressive full-size models. By the mid-1960s, potent big-block V8s were no longer exclusive to trucks or full-size cars. To quench the buyers&#039. ( continue reading.

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You Thought Taycan Turbo Was Bad? Smartphone Maker Xiaomi's First Car Has Electric Motors Named V6 And V8

Jalopnik

When the Porsche Taycan debuted in 2019, purists were infuriated by Porsche’s decision to name the top trim level “Turbo” despite the car being fully electric and not actually having a turbocharger. For the most part people have gotten over it — or at least, they should have by now — but there’s a new contender for… Read more.

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400-Horsepower Datsun 240Z Has a Tesla Motor and Looks Like a Batmobile

autoevolution

CGIs usually have no chance whatsoever to become a reality. But once in a blue moon, or once in a Datsun, things change along the way. And here we are, face to face with the 400-horsepower Datsun Z powered by a Tesla motor. How did it get there? Ask Ash Thorp, graphic designer and illustrator. He was the one who ( continue reading.

IT 98
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These Are The Slowest Charging EVs On The Market Today

Jalopnik

One key to making EV adoption to work is fast charging. People that are used to filling up their gas tanks in mere minutes won’t be so easily swayed by the idea of having to sit at a charging station for nearly an hour. While there are certainly EVs on the market that can get people back on the road in less than 20… Read more.

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Custom Yamaha XT660R Looks and Feels Right at Home on Adventure Bike Territory

autoevolution

Ellaspede of Brisbane, Australia is a workshop operating at the highest level, and they’re fully aware of how important post-customization testing can be. A proper run-in will shed light on any potential issues and areas needing improvement, so it’s helpful to get it done when time allows. However, a road trip totaling 2,000 kilometers (over 1,200 miles) and 22 hours of riding is far beyond your regular field test.

IT 98
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American Cars Are Huge And Unsafe, But Automakers Don't Want The Simple Solution

Jalopnik

Cars are huge now. This is known. These massive vehicles kill more people than smaller cars — this is also known. Yet, when confronted with these facts, automakers seem to prefer complex, expensive, high-tech solutions to reduce crashes, when there’s a much simpler option available: Make cars smaller. Read more.

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2024 Chevrolet Camaro ZL1 Collector’s Edition Hits Auction Block With Delivery Miles

autoevolution

2023 is the final year of the sixth-generation Camaro, with Chevrolet producing very few examples for the 2024 model year. The rarest version is the ZL1 Collector's Edition, of which 350 were produced. Coming courtesy of Rydell Chevrolet Buick GMC via Bring a Trailer, chassis number 196 is up for grabs with. ( continue reading.

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Automotive Fleet’s Top 10 Blogs in 2023

Automotive Fleet

The Automotive Fleet staff provided expert analysis on the latest industry trends and developments in 2023. Here are the most-read blogs from the past year.

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Rare 1968 Mercury Cougar Looks Like a Barn Find, Hides Nasty Surprise Under the Hood

autoevolution

Following the successful launch of the Ford Mustang in 1964, Mercury received the green light to create its own version of the pony car. It arrived in September 1966 as the Cougar, a fancied-up, V8-exclusive rig slotted between the Mustang and the Thunderbird. Although it was nowhere near as successful as the Mustang, th. ( continue reading.

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Elon Musk Is Mad About Reporting On Robots Injuring His Workers, And He Has A Point

Jalopnik

Elon Musk is big mad at a report that kind of sort of implied that one of his favorite robots attacked one of his employees at Tesla’s Austin, Texas factory two years ago. The report never actually said it was one of his shiny ( fuckable ?) Optimus friends, but it didn’t exactly highlight that it was a terrifying… Read more.

IT 68
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Porsche Family Feud: Cayman 718 GT4 RS Drag Races the 911 GT3

autoevolution

You'd probably think Porsche enthusiasts would be over the 718 Cayman GT4 RS, given that it's been around for two years. But you'd be wrong, as this model continues to keep them up at night, and for very good reasons. The reason is its impressive performance aided. ( continue reading.

IT 98
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Atlanta Area Family Finds Out The Hard Way That New Cars Can Melt In The Sun

Jalopnik

Georgia may be known for its hot, humid summers, but its winters are pretty mild, so you wouldn’t think the sun would be causing any problems this time of year. Unfortunately for one family living north of Atlanta, that’s not the case. Their daughter’s 2022 Honda Civic is melting, WSB-TV reports. Read more.

Car 66
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Sublime Green 2023 Dodge Challenger SRT Demon 170 Up for Grabs With 12 Miles on the Clock

autoevolution

Unleashed in March 2023, the most powerful muscle car of all time offers up to 1,025 horsepower and 945 pound-feet (1,281 Nm) on E85 corn brew for the relatively sensible recommended price of $96,666. However, you've missed your chance of placing an order on the ultimate incarnation of the Challenger. Only 3,300 units of the Demon 170 were produced, with emphasis on "were" because the ( continue reading.

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