Consumer satisfaction soars despite mounting credit issues
Auto Remarketing
JUNE 23, 2023
Customer satisfaction with the vehicle purchase process rose to a record high in May even as rising interest rates loomed as a potential problem, according to research by CDK Global. CDK’s Ease of Purchase Scorecard for May showed consumer satisfaction hit 84%, matching the highest percentage recorded for the monthly survey of 350 consumers who purchased new vehicles within the past three months.
Let's personalize your content