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Are You Being Unreasonable? I Hope So!

Shop Marketing Pros

In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

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An AI Powered CRM for Auto Repair? w/ Kieran O’Brien

Shop Marketing Pros

*The need to promote trade schools (00:09:24)* Kieran discusses the need to change the narrative around college and promote trade schools to solve the problem of student loan debt and the technician shortage in the auto repair industry. The hosts compare it to the Ritz Carlton and Chick-fil-A.

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Understanding Schema Markup and How It Can Enhance Your Auto Repair Shop’s SEO

Business Actualization

Website schema markup has emerged as a crucial component in optimizing auto repair shop websites for search engines and enhancing user experience. For instance, schema can depict a hospital, a travel agency, or even an action like listening to a podcast. Does your website include Schema best practices?

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How Hard Is It to Find Techs after COVID?

Automotive Management Network

Because auto repair shops must have reliable staff to keep their doors open, it’s always important to keep recruiting. The hospitality industry has often been completely out of luck during COVID while office workers have largely shifted to working at home. Every sector is, of course, unique.