July, 2023

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How EOS Drives SMART Marketing w/ Tim Stoll

Shop Marketing Pros

EPISODE: 055 – How EOS Drives SMART Marketing w/ Tim Stoll Intro Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. Talking Points Are you struggling to align your team and drive marketing success in your business?

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Best Practices for Increasing Profit Margins in Your Tire Shop

BayIQ

With the low-margin nature of tire replacement and other base services, finding effective strategies to increase profit margins is crucial for your tire shop's long-term success. This blog post will discuss a few best practices that will help you drive profitability while delivering exceptional customer experiences. We will also explore how BayIQ's marketing and loyalty solutions can support your tire shop's growth and success.

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Lowering the anxiety of the panicked customer

Auto Service World

The service advisor always has to answer the phone or welcome customers with an upbeat positive attitude. Because on the other end of the line or other side of the counter, they never know how anxious and panicked the customer … The post Lowering the anxiety of the panicked customer appeared first on Auto Service World.

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3 Customer Service Best Practices To Apply After Auto Parts Training

Automotive Training Centre

Customers today have access to a wide range of options and resources to research, compare, and make informed decisions, so the role of exceptional customer service cannot be understated. People no longer base their loyalty solely on price or product; instead, they seek memorable experiences and personalized interactions. This shift has propelled customer service to the forefront of business success.

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The Ultimate Guide to Stay Ahead of Inflation

R.O. Writer

R.O. Writer and Elite Worldwide joined forces to bring you an essential webinar to address the challenges that auto repair shop owners face with rising costs caused by record-high inflation. The post The Ultimate Guide to Stay Ahead of Inflation appeared first on R.O. Writer.

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How to Avoid Quiet Quitting and Keep Great Employees 

Automotive Training Institute

ATI | As we discussed in Close the Back Door now, the back door refers to the people leaving us — both customers and employees. They leave for a variety of reasons, but a lot of those … more about How to Avoid Quiet Quitting and Keep Great Employees The post How to Avoid Quiet Quitting and Keep Great Employees appeared first on Automotive Training Institute (ATI).

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Why Social Media Marketing Is Essential for Auto Shops

Auto Profit Masters

The auto shop industry is booming. The average revenue of U.S. motor vehicle and parts dealers exceeded 1 trillion USD in 2020, according to Zippia. Today, that number is significantly higher, making the industry more competitive. There are several ways that social media marketing can help your auto shop. Positive Reviews As more people look online for businesses, they also take the time to read reviews.

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Update tools, TMPS makers urge

Auto Service World

Tire Pressure Monitoring System manufacturers want to remind automotive service professionals to keep their tools up to date. Along with the Tire Industry Association, ATEQ, Bartec, Continental and Schrader have launched a public service campaign called “Update Your TPMS Tools!” … The post Update tools, TMPS makers urge appeared first on Auto Service World.

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Your Guide To EV Battery Cooling System Maintenance After Auto Mechanic School

Automotive Training Centre

If you’re considering an automotive career that will stand the test of time and continue to be in high demand for decades to come, you may be exploring hybrid technology training. Though widespread electrification is taking time, hybrid and electric vehicles are here to stay. By learning how to maintain and repair the cars of the future, you are adding longevity to your automotive career.

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One of the Top Challenges Facing Auto Shop Owners Today: Auto Parts

R.O. Writer

How Using Auto Shop Management Software Can Address Those Concerns Auto shop owners face a wide range of challenges running their businesses. A recent survey showed that the priority of The post One of the Top Challenges Facing Auto Shop Owners Today: Auto Parts appeared first on R.O. Writer.

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Close The Back Door NOW

Automotive Training Institute

ATI | The auto repair and maintenance industry had a tremendous year in 2022. We saw increases over pre-covid levels. Most of the shops I talk to had record-breaking sales in the first half of the year, … more about Close The Back Door NOW The post Close The Back Door NOW appeared first on Automotive Training Institute (ATI).

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Why You Need a Proven Process for Your Auto Repair Shop

Shop Marketing Pros

When people want their car fixed, they don’t just go to any auto repair shop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. Even if that perfectly describes your top-tier automotive service center , potential customers might not know it unless you have a proven process. You can show your expertise, build trust, and deliver outstanding results by defining the exact process you use that makes your shop unique.

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Wichita, KS Shop Profile – Myers Automotive

Auto Profit Masters

By William Johnson Chris Myers is in some ways the accidental owner of five repair shop locations in the Wichita, KS, area. Not that he wound up a shop owner by accident; Chris never had a doubt that he would own a shop someday. He was and remains a man on a mission to provide his neighbors in Wichita with the high-quality service and repair he believes they crave and deserve.

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Compensation coming in OE parts price fixing scheme

Auto Service World

If you have customers who bought or leased a new vehicle between the late 1990s and the middle of the last decade, they could claim compensation through a series of class action lawsuits that will see pay outs following an … The post Compensation coming in OE parts price fixing scheme appeared first on Auto Service World.

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5 Interesting Workplaces To Explore After Auto Mechanic Training

Automotive Training Centre

One of the perks of being an auto mechanic is the utmost freedom to decide where best to apply your skills and training. Whether you prefer the fast-paced environment of a dealership, the autonomy of a retail repair shop, the creativity of a specialty shop, the challenge of heavy-duty truck repair, or the freedom of owning your own business, there is an exciting and fulfilling career waiting for you.

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Hydraulic Suspension Bushings

Tomorrow's Technician

Have you ever inspected a customer’s vehicle, and found what looks like fluid coming from one of the suspension bushings? No, your eyes are not tricking you. That bushing could be hydraulic, and it’s a good service opportunity for you and your shop. What’s so different about hydraulic bushings? Hydraulic suspension bushings were developed in response to specific customer desires: smoother, quieter, and better-handling vehicles.

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MEYLE Debuts Two New Component Brake Discs

Brake & Front End

MEYLE is expanding its product range to include the two component brake discs for common BMW and Mercedes models. The new brake discs are now available and offer customers the usual OE qualities such as accurate fit, low offset, reduced weight and the associated fuel savings and decrease in CO2. At the same time, the new brake discs boast high performance, driving comfort and sophisticated design, the company states.

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Alef Confirms Over $250 Million Worth of Preoders for the World's First Flying Car

autoevolution

Science fiction movies are about to get real. It is 2023, and we are just about to see flying cars with our own eyes. Alef Aeronautics confirms over $250 million worth of preorders for their flying car, which has just received approval from the US government. That would translate into approximately 834 vehicles. The news comes soon after the California-based startup received a Special Airworthiness Certification from the Federation Aviati. ( continue reading.

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Largest month-over-month drop in Manheim used-car price index since April 2020

Auto Remarketing

June represented the steepest month-over-month drop in wholesale vehicle prices since the early days of the COVID-19 pandemic, according to the Manheim Used Vehicle Value Index report released Monday. Cox Automotive, which publishes the index, said wholesale values last month were down 4.2% from May and fell 10.3% from June 2022, when adjusting for mix, mileage and seasonality.

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Oily pennies paying shop owner ordered to pay up with real cash

Auto Service World

A shop owner in the U.S. who paid out a former employee’s final payment in oily pennies with an expletive note attached has been ordered to repay the employee and other ex-staffers. Miles Walker and A OK Luxury Autoworks in … The post Oily pennies paying shop owner ordered to pay up with real cash appeared first on Auto Service World.

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Do You Have What It Takes To Thrive After Auto Detailing Training?

Automotive Training Centre

Imagine having the ability to turn ordinary cars into jaw-dropping masterpieces, commanding attention and admiration wherever they go. Auto detailing is the art of achieving just that. It is a blend of technical expertise, creativity, and an unwavering commitment to excellence. This craft goes beyond a bucket of soap and a sponge. It demands a unique set of skills, an eye for detail, and a dedication to perfection.

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Congratulations to June Guess The Tool Contestants

Tomorrow's Technician

Well, since this isn’t technically Winner Wednesday, we’ll call today “Thrown-In Thursday.” We pulled out the contestants who got last week’s contest exactly right (which was most of today’s winner’s list) and threw everyone else in the hopper for a chance to be a winner. Wheel Weight Remover Congratulations if 1) you knew the correct answer or 2) you were randomly selected anyway.

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New Shop Squad Podcast Addresses Techs’ Top Question

Brake & Front End

Automotive repair technicians have numerous training opportunities, but how can you tell what suits your current knowledge level and where you want to be? In this episode of Shop Squad’s “Now You Know” podcast series, Doug Kaufman from ShopOwner Magazine and Philip Austin, manager of technical training with NGK/NTK, discuss real-world questions technicians ask Austin during Shop Squad training classes.

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Tesla Hacker Questions NHTSA Petition Claiming SUA Are Caused by a Faulty Inverter Design

autoevolution

In a petition sent to the NHTSA, Ronald Belt claimed that the sudden unintended acceleration (SUA) cases reported by many owners were caused by a faulty inverter design. Since autoevolution broke the story, Tesla hackers have offered their own side of this story, and I believe you should read it. On Tuesday, autoevolution discovered that the NHTSA reopened the ( continue reading.

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Summer Road Trip Tips

Dale’s Service Center

Before you hit the road in the family Truckster here are a couple of quick tips to make she is ready for the road: 1) Checking tire pressure (especially in the summer) is very important- make sure all (5) tires are set to the pressure recommended on the drivers jam door sticker. Yep, I said 5 tires, make sure to check that spare tire in the trunk or on the underside of your vehicle.

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New Wix promotion underway

Auto Service World

Wix Filters latest promotion incentivizes professional technicians to switch from their current filter brands to premium WIX-branded filters — and encourages DIFM consumers to choose premium service options. The “Win with WIX” promotion will see technician customers who switch to … The post New Wix promotion underway appeared first on Auto Service World.

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An Update On The Stellantis Battery Plant In Windsor For Those In Hybrid And Electrical Mechanic Training

Automotive Training Centre

Earlier in May, auto manufacturing giant Stellantis decided to halt all construction activities at its ambitious electric vehicle battery manufacturing plant in Windsor, Canada. The decision resulted from a disagreement with the federal government concerning subsidies, affecting the project valued at over C$5 billion ($3.74 billion). Stellantis, formed from the merger of Fiat Chrysler Automobiles (FCA) and Groupe PSA, had set its sights on constructing a battery plant in Windsor, which would hav

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Autel Energy Powers up Green Bus Summit

Tomorrow's Technician

Autel Energy will exhibit its multi-offering, turnkey EV fleet charging solutions at the School Transportation News (STN) Expo on July 14-19, 2023, in Reno, Nevada. Celebrating its 30th year, STN gathers transportation professionals nationwide to showcase the latest trends in school transportation training, products, and services. Autel is especially proud to sponsor this year’s Green Bus Summit for school districts, contractors, and green energy professionals, the company notes.

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What is a Performance Brake Pad? (VIDEO)

Brake & Front End

CC: If you ask any brake engineer what is more challenging to design: a brake system for a race car or a production vehicle, they will all say it is a system for a production vehicle. When designing a brake system for a race car, the engineers focused on using the largest brake caliper and pad combination to generate the most braking force with the greatest heat capacity.

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Virtual 2025 Lincoln Navigator Spills All Fifth-Gen Goodies From Inside-Out

autoevolution

Unlike its direct historic rival Cadillac, Lincoln has forsaken the passenger car lifestyle – and don't count on the L100 concept to make it into production anytime soon – as far as the traditional US car market is concerned. As such, they can only count on the hype created by their luxury crossover SUVs and nothing else. Caddy has the. ( continue reading.

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Kia Soul Problems – Will It Break Your Soul In Two?

Motor Verso

As far as the more budget category of cars goes, the Kia Soul is certainly among the most popular ones… Read more » The post Kia Soul Problems – Will It Break Your Soul In Two? appeared first on Motor Verso.

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Read the June issue of CARS!

Auto Service World

The June 2023 issue of CARS magazine has arrived. Inside, you’ll find out what jobbers have to say about the way shops run their businesses and get expert insights on industry issues. The Annual Jobber Survey went out to jobbers … The post Read the June issue of CARS! appeared first on Auto Service World.

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Considering Automotive Sales Training? Learn The Anatomy Of An Effective Car Salesperson

Automotive Training Centre

Car salespeople play a crucial role in the automotive industry, acting as the face of dealerships and serving as the primary point of contact for customers. Their mission extends beyond simply selling cars; they are entrusted with the responsibility of guiding customers through the entire buying process, ensuring their needs are met, and providing an exceptional experience that leaves a lasting impression.

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New Shop Squad Podcast Addresses Techs’ Top Question

Tomorrow's Technician

Automotive repair technicians have numerous training opportunities, but how can you tell what suits your current knowledge level and where you want to be? In this episode of Shop Squad’s “Now You Know” podcast series, Doug Kaufman from ShopOwner Magazine and Philip Austin, manager of technical training with NGK/NTK, discuss real-world questions technicians ask Austin during Shop Squad training classes.

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Autel Energy Powers up Green Bus Summit

Brake & Front End

Autel Energy will exhibit its multi-offering, turnkey EV fleet charging solutions at the School Transportation News (STN) Expo on July 14-19, 2023, in Reno, Nevada. Celebrating its 30th year, STN gathers transportation professionals nationwide to showcase the latest trends in school transportation training, products, and services. Autel is especially proud to sponsor this year’s Green Bus Summit for school districts, contractors, and green energy professionals, the company notes.

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2025 Audi A6 e-tron: Tesla Killer or Tesla Fighter?

autoevolution

Over the years, the focus of car news outlets has shifted from discussing "Tesla killers" to "Tesla fighters," indicating the progress made by German automakers in the electric vehicle realm. In line with other German carmakers, Audi has set a goal to transition its entire vehicle lineup to electric by 2033. The company has already taken initial steps in the electric car revolution with models like the. ( continue reading.

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Why You Need an SEO-Optimized Website for Your Auto Repair Shop

AutoVitals

In today's world, where online search reigns supreme, having a solid online presence is essential for all businesses, especially auto repair shops. As more and more customers turn to the internet to research and make decisions, having a well-designed website for your auto repair shop is no longer a luxury but a necessity. In this blog post, we will explore five reasons why every auto repair shop should invest in a professional, SEO-optimized website to thrive in a highly competitive local market