June, 2023

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Advanced Wheel Bearing Diagnostics

Brake & Front End

A fellow employee contacted me with a diagnostic conundrum recently. When he was driving to work, the ABS and ESC light would come on just a quarter-mile from his house, and a message in the driver information center told him that these critical safety systems were not available. It did not matter the time of day or the weather. Was it a self-check gone wrong?

Vehicle 246
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Shad’s hits new high for money raised

Auto Service World

The marquee annual charity golf tournament in the automotive aftermarket in Canada hit new heights at its recent event. Shad’s R&R raised $180,000 for Muscular Dystrophy Canada, handing over the biggest cheque it ever has on June 22 at Woodington … The post Shad’s hits new high for money raised appeared first on Auto Service World.

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3 Characteristics Of An Excellent Independent Collision Estimator

Automotive Training Centre

As long as cars are on the road, collision estimators will remain in demand. When accidents happen, auto collision estimators are the ones in charge of estimating the damage a car suffered and determining the number of repairs needed. Although that may sound like a simple task, an inaccurate estimate could lead to customer dissatisfaction, delays in repairs, increased costs, and insurance issues, among other problems.

Insurance 130
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Spark Plug Fouling

Tomorrow's Technician

Spark plugs are the “canary in the coal mine” of the combustion chamber. The electrodes and porcelain can reveal short- and long-term problems if you know where to look. Most OE spark plugs have a life of more than 50,000 miles, thanks to electrodes that contain precious metals like platinum and iridium. OEMs consider the spark plugs a part of the emissions system on most modern vehicles.

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Building a Community of Auto Shop Owners: The Impact of ASOG on the Industry w/ Scott Pelava

Shop Marketing Pros

EPISODE: 054 – Building a Community of Auto Shop Owners: The Impact of ASOG on the Industry w/ Scott Pelava Intro The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members.

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Hiring the Best Talent for Your Shop

R.O. Writer

R.O. Writer and Elite Worldwide teamed up for a jam-packed session aimed at helping auto repair shop owners overcome challenges in building a reliable team to keep business moving! Download The post Hiring the Best Talent for Your Shop appeared first on R.O. Writer.

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Power Steering Fluid Replacement

Brake & Front End

Many technicians and OEMs have different procedures that focus on the power steering reservoir and the supply and return lines. While this is a sound approach, you also need to think about the pump and rack. The typical approach is to drain the reservoir using a pump or remove the return or supply line. The next step is top off the fluid, start the engine and move the steering lock to lock.

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Interested In Auto Tech Training? You’ll Love The Mercedes-Benz EQG Tank Turn Feature

Automotive Training Centre

For decades, Mercedes-Benz has been synonymous with automotive excellence, embodying luxury, performance, and innovative technology. As one of the world’s leading luxury car manufacturers, Mercedes-Benz has consistently pushed boundaries, redefining the driving experience for enthusiasts around the globe. Now, the brand takes its commitment to sustainability and cutting-edge engineering to new heights with the introduction of the Mercedes-Benz EQG, an all-electric variant of their iconic G

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Turbocharged 6.7L Cummins Engine

Tomorrow's Technician

Courtesy of Engine Builder by Evan Laux Last week we took a look at a 6.7L Cummins by none other than Paul Cato, owner of Maverick Diesel. We originally saw the build out at the Ultimate Callout Challenge , and after taking a deep dive into Cato’s 6.7L, we were happy to see that the team had brought a second truck to show off as well. Mitchell Wicklund is the owner of truck #2, and he gave us all the details on the engine.

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10 Ways to Perform Your Mid-Year Review

Automotive Training Institute

ATI | Where are you on your journey toward success with 2023’s budget? Have you done the work to put an action plan in place for the remainder of the year? Now is a great time to audit … more about 10 Ways to Perform Your Mid-Year Review The post 10 Ways to Perform Your Mid-Year Review appeared first on Automotive Training Institute (ATI).

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Is Online Scheduling the Future of Automotive Appointments? with Steven Fafel

Shop Marketing Pros

EPISODE: 053 – Is Online Scheduling the Future of Automotive Appointments? with Steven Fafel Intro This episode of the Auto Repair Marketing Podcast features guest Steven Fafel from AutoOps, an online scheduling tool that integrates with your shop management software. The discussion revolves around the benefits of a modern and engaging scheduling experience for customers and the importance of creating a frictionless scheduling experience.

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Belt-Driven Starter Generator Systems (VIDEO)

Brake & Front End

CC: As many start-stop vehicles age out of warranty, your customers are beginning to ask questions about what’s best for their systems. Whether they have a true hybrid vehicle or a conventional powertrain, attention to the underhood condition of the belts can be the profitable answer for you as well as a safety check for your customers. The first step is understanding the various types of technology powering your customers’ vehicles.

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Want to attract the best talent? Be the best

Auto Service World

If a shop owner wants to draw in the best talent they can, then they need to show that they can be the best leader. It’s a classic lead-by-example mantra. People come to work for people, not companies, pointed out … The post Want to attract the best talent? Be the best appeared first on Auto Service World.

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VinFast: What You Should Know About the New EV If You’re Considering Hybrid And Electrical Mechanic Training

Automotive Training Centre

The automotive industry has traditionally been dominated by long-standing manufacturers with well-established reputations. However, the rise of electric vehicles has paved the way for a wave of new entrants looking to disrupt the status quo. VinFast, the Vietnamese automaker, has entered the scene with a bold vision and a commitment to innovation.VinFast is a subsidiary of Vingroup, one of Vietnam’s largest conglomerates, entered the automotive scene in 2017 with an ambitious goal to becom

Mechanic 130
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EV Parts Supplier NVH Korea To Establish Georgia Facility

Tomorrow's Technician

Automotive parts manufacturer NVH Korea will establish a new facility in Locust Grove, Georgia, according to Gov. Brian Kemp’s office. The project will create over 160 new jobs and bring $72 million in investment to Henry County. Kemp said this is the second economic development project announced this week, as the state continues to promote Georgia to international job creators through a packed agenda while abroad.

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Auto Shop Managers Can Always Use More Training: Here’s Why

Auto Profit Masters

Automotive shop managers are an integral part of ensuring quality maintenance and repair services for the nation’s commercial and private passenger vehicles. According to Auto Profit Masters, the nation’s six top independent automotive shops increased their collective revenues by more than $1 million from 2019 to 2020 despite the effects of the COVID-19 pandemic.

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Patience is Key With New Google Ads

Shop Marketing Pros

You’ve probably heard the same song and dance from multiple marketers: “wait and see” or “give it time.” We know that this can be frustrating, particularly when you really need to increase car count. However, these sayings do ring true in some cases, especially when it comes to brand new Google Ads. While Google Ads may be one of the quickest ways to fill your bays, they don’t work at the snap of a finger.

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Anyline Partners With U.S. Tire Manufacturers Association

Brake & Front End

Anyline , a global leader in mobile data capture and data insights, today announces its partnership with the U.S. Tire Manufacturers Association to promote tire safety during National Tire Safety Week , taking place June 26 – July 3. Alongside the U.S. Tire Manufacturers Association, Anyline aims to boost tire awareness to improve overall road safety.

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The jobs created by electrification

Auto Service World

The transition to electric vehicles will create several jobs across a number of industries, according to a recent report. The U.S. Bureau of Labor Statistics released a report looking at how the EV transition is expected to create new occupations … The post The jobs created by electrification appeared first on Auto Service World.

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Essential Skills For Success After Auto Estimating Training

Automotive Training Centre

Auto estimating is an integral part of the automotive industry, encompassing the assessment and estimation of repair costs for vehicles. The role of auto estimators is critical in accurately evaluating the scope of the damage, identifying essential repairs, and delivering precise cost estimates. Excelling in this profession requires collision estimators to possess a set of essential skills when combined with their knowledge, enable estimators to effectively navigate the complexities of the job a

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How to Implement an Effective Loyalty Program for Auto Repair Shops

BayIQ

Building customer loyalty is vital to your auto repair shop's long-term success. In fact, across industries returning customers spend 67% more than customers new to your business. Therefore, implementing an effective loyalty program will encourage repeat business, strengthen customer relationships, and drive revenue growth. This blog post will guide you through five essential steps to successfully implement a loyalty program for your auto repair shop.

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Start a Successful Trucking Business in Today’s Hot Consumer Market

Solera

How to start a trucking business With smart preparation and planning, you can become your own boss in the trucking business and share in the profits generated by a lucrative industry. In the next five minutes, we will reveal all you need to know about how to start a trucking company and how to get more loads. Trucking in the USA Delivering about 72.5% of all goods throughout the country, trucking is the backbone of the U.S. economy.

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An AI Powered CRM for Auto Repair? w/ Kieran O’Brien

Shop Marketing Pros

EPISODE: 052 – An AI Powered CRM for Auto Repair? w/ Kieran O’Brien Intro Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. Timestamps *Introduction and Sponsorship (00:00:01 – 00:00:39)* The speakers introduce the podcast and thank the sponsor, Repair Pal.

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How AI Will Transform the Auto Repair Business

Business Actualization

AI is transforming the auto repair business in many ways. With real-time monitoring and feedback, scheduled maintenance can be streamlined through third-party apps. Repair shops can use AI to provide accurate and timely information to customers, increasing transparency and trust. AI can also assist with customer interactions, answering FAQs, and scheduling appointments.

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When to ask those key questions of customers

Auto Service World

Timing, as they say, is everything. Most service advisors know what questions they need to ask when a customer calls, often in a panic, to get their vehicle serviced. But when those questions are asked may be most important. Asking … The post When to ask those key questions of customers appeared first on Auto Service World.

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Is Online Scheduling Working for Your Auto Repair Shop?

AutoShopOwner

There is new technology coming out that will enhance the online scheduling process. Should auto repair shops invest in more technology to increase online scheduling? There is also some merit to the fact that many people would rather not call their auto repair shop, and simply book an appointment from their phone or computer. Are you using online scheduling?

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How to Boost Your Auto Shop Sales with Email and Text Marketing

BayIQ

Gone are the days of print media marketing with flyers and brochures mailed directly to the door of car owners. These outdated forms of media have been replaced by email and text marketing, both of which yield a substantial return on investment.

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Executive Spotlight with Todd Gilbreath and Samantha Smiles of Dealership For Life

AutoSuccess

In this Executive Spotlight interview, AutoSuccess’ Brian Ankney speaks with Todd Gilbreath, the national sales director, and Samantha Smiles, the vice president of sales and service, for Dealership For Life. Tune in to learn about how dealers can improve customer retention and how they can stand out from the competition. Visit [link] for more information.

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Tuesday Teaching | Patience is Key with Google Ads

Shop Marketing Pros

Patience is Key with Google Ads Webinar Tuesday | 07/18/23 12 PM CST Register Now You’ve heard it before: “wait and see”, “give it time”… While Google Ads may be one of the quickest ways to fill your bays, it doesn’t just work at the snap of a finger so these sayings ring true (in some cases). This is because Google Ads go through an important learning and optimization phase so patience is key when launching new ads.

IT 130
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Understanding Catalytic Converter: How it Works and Why it Matters

CAR FIX Cookeville

Catalytic converters are an essential component of your car’s emission control system. It’s designed to reduce your vehicle’s harmful emissions and protect the environment. However, many drivers don’t understand how they work or the importance of keeping them in good working condition. What is a Catalytic Converter? A catalytic converter is a device located in your car’s exhaust system.

IT 69
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Bill Hay named new president at ERI

Auto Service World

Engine Rebuilders Inc. (ERI) is welcoming Bill Hay as its new president. He will move into the position on July 4, ERI chairman Rick Miller said in an announcement, which further highlighted Hay’s experience in leadership roles and with various … The post Bill Hay named new president at ERI appeared first on Auto Service World.

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Mixed Reports: Auto Repair Shops Doing Great, But Some are not.

AutoShopOwner

I read just about everything I could on the auto repair industry. It seems many repair shops are doing great, some, not so great. Plus, working with repair shops as an Elite Business Coach, I see areas around the country that are having banner years, and other areas where business has slowed up a bit. It's hard to get a handle on the state of the industry.

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How to Find the Right Target Market for Auto Repair Shops

BayIQ

As of 2023, the worldwide digital advertising industry has an estimated value of $626.9 billion—and with that much competition, you need to know exactly who your auto shop’s ads are targeting.

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Leverage the Power of SureCritic Reviews to Boost Your Shop’s Reputation & Google Ranking

Mitchell 1

While there are a lot of factors involved in SEO ranking, online customer reviews can play a key role in determining your position on Google's search pages. In this blog, we'll give you the scoop on how our partnership with SureCritic verified review services can help you get the most out of customer reviews, not only by improving your online reputation via social proof, but also by maximizing your SEO efforts.

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Tuesday Teaching | Driving New Customers – The Top Strategies

Shop Marketing Pros

Driving New Customers - The Top Strategies Webinar Tuesday | 08/15/23 12 PM CST Register Now How are you attracting new customers? Are you utilizing old school, but proven marketing methods? Are you trying some more modern tactics? In this session of Tuesday Teaching, the Pros will bring you the top strategies being used by top tier shops to attract and bring in new customers.

Utilities 130
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Why You Should Get Catalytic Converter Repair Right Away

Scotty's Automotive Services

Your car’s catalytic converter is essential to the vehicle’s emissions system. It keeps your car running properly and reduces harmful pollutants released into the environment. If your catalytic converter needs repair or replacement, take care of it immediately-here’s why. The Purpose of a Catalytic Converter A catalytic converter helps reduce the emissions emitted from your vehicle by converting harmful gases like carbon monoxide, nitrogen oxide, and hydrocarbons into less toxi

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DIYers prefer domestics

Auto Service World

Domestic vehicles dominate the share of the do-it-your-self market, a recent report found. Domestic nameplates captured a 75 per cent larger share of the DIY sector last year, reported Lang Marketing, when compared to the do-it-for-me market. “Foreign nameplates are … The post DIYers prefer domestics appeared first on Auto Service World.

Vehicle 136